Why Blog?
There are four distinct ways you can use blogs to build your small
business:
It's an immediate publishing tool for product and service
innovations. As Jeff Nolan, director of Apollo Strategy
Group comments: "blogs solve the problem of getting quick-hitting
content to people that need it. The blogs are not a replacement
for our corporate portal, but an addition to it."
It a fast and easy way to communicate with employees or
clients. Groups can easily interact on projects from all
corners of the globe to share ideas and keep updated.
It's an affordable marketing tool. It's easy to
create a dialogue with your customers on your blog, to build lasting
relationships. Search engines love this kind of blog content. You
can easily boost your page rankings.
It's easy to start and maintain. A blog is a powerful,
cost-effective alternative to a website or email newsletter. You
don’t need an IT staff to start a blog. Updating a blog is
simpler than sending an email.
TOP Business Blogs
Need to see some business blogs in action? Check
out the following links to top business blogs on the Web:
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TOP
Blogging Solutions
There are two leading blogging applications on the market today:
Moveable Type and WordPress. Each can host your business blog on
their servers OR provide you the software to host your own blog
yourself.
Moveable
Type
Moveable Type by Six Apart Ltd. is easily the most
popular commercial blogging platform for small business owners,
independent professionals, and Fortune 500 companies. It has robust
features already built in, plus hundreds of available plug-ins.
Can enable thousands of blogs on one easy install. According to
Six Apart, more of the Technorati
Top 100 most popular blogs on the Web run on Six Apart platforms
than on all other software combined. Also offers fully hosted solutions
for businesses using the
TypePad Business Class platform for high-traffic and high-profile
sites.
WordPress
WordPress is a state-of-the-art FREE
personal blogging platform with a focus on aesthetics, web standards,
and usability. It is standards-compliant, fast, light, with sensible
default settings and features, and an extremely customizable core.
You can set it up on your own web
host in less than ten minutes to get the most flexibility (PHP
and MySQL needed) or have WordPress
host it for you. WordPress currently hosts over 600,000 blogs and
counting. If you want to see a WordPress Blog in action, check out
EFASP.org: The Entrepreneurs
for a Sustainable Planet Blog.
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Website Hosting Solutions for Your Small Business
Need a website hosting service for your small business? Try The
Hosting Chart for top ten hosting solutions or TopHost.com,
the longest running hosting resource on the web. Also try the following
sites with packages targeted for small business owners:
Netfirms
BusinessWeek has rated Netfirms "One of the best values on
the web for small business."
Yahoo
Small Business
Has helpful website building tools, virtually unlimited databases,
advanced anti-spam software for email, and 24-hour support. PC
Magazine says Yahoo offers "exceptional ease of use"
(March 25, 2003).
Apollohosting.com
Top ranked hosting solution with multiple websites on a single account,
unlimited database, dedicated servers.
HostMySite
Top ranked hosting solution that offers, credit card processing,
private virtual servers, and dedicated hosting solutions for maximum
customization and control.
Hostway
Top ranked hosting solution. Offers some of the best value packages. |
TOP Hosting Solutions
Godaddy.com and Aplus.net offer some of the most comprehensive
small business hosting solutions on the Web with plenty of Web tools
and value-added services.
Aplus.net
Aplus specializes in meeting the needs of small
business. At Aplus you can get over 170 GB storage, 3300 email accounts,
and 2000 GB of transfer for less than $20 per month. Check out and
compare
the plans offered. You can also get:
Aplus.net has been featured in Forbes and is a CNET editor's
choice for six years in a row. Aplus has also been ranked in the
top 5 at Tophosts for more than four years in a row.
Go
Daddy
Go Daddy offers a variety of value-added services
to make it easy to set up your small business website. It has extensive
e-commerce solutions as well as dedicated and virtual servers. At
Go Daddy you also pay less for domain names. It is currently the
largest domain name service in the world. Go Daddy is a fully accredited
ICANN registrar.
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